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A CRM will allow you to manage and nurture your leads, collaborate with your team, and keep track of how those leads interact with you on the journey to becoming opportunities and your customers. But marketing today is as much about nurturing customers post-sale and making them brand advocates as it is landing new ones.

Here’s how to turn skeptics into CRM champions with the right mix of training, incentives, and a little Rock Star sales magic. 1. Start with Killer Training Sessions Think about it: you wouldn’t hand someone a Swiss Army knife without showing them all the cool tools, right? The same goes for CRM. If you just

CRM (Customer Relationship Management) software doesn’t have to be complicated or expensive, even for smaller businesses. In today’s fast-paced business world, building and maintaining strong relationships with customers is essential for success. There’s a common belief that CRM is too complex and costly, especially for smaller operations. By debunking common myths and focusing on your

The power of webinars isn’t fading; it’s amplifying. They offer a potent mix of engagement, personalization, data-driven insights, and cost-effectiveness, making them lead generation giants for B2B businesses. But why, with social media buzzing and AI assistants whispering sweet nothings in our ears, do webinars remain such powerful lead-generation tools? Let’s explore the reasons why

Whether you’re a sales manager looking to hire a great salesperson or a good salesperson looking to get better, recognizing the traits top salespeople have in common will help you get better results. In general, traits are attributes that you have, or that you have a predisposition for. However, most of these traits can be

In marketing, understanding your customers is key to all those campaigns, advertising, and money spent towards keeping current customers happy and gaining new ones. What if you could take away the guesswork and get the cold, hard data behind where your customers come from, how they behave, what moves them through your company’s sales funnel,

Is your remote team suffering from miscommunication and mistrust? Do you know how to stay remote and solve internal issues? In this blog, we unpack how CRM software can help. Many companies have moved away from working in offices, to full-time remote working, but still struggle with the change that it brings to their teams.

Looking to super streamline your sales process? It is an integral component of your business’ success. If you have trouble selling efficiently, you’re going to see your company growth drop, which isn’t good for anyone.  In general, people responsible for sales spend a significant amount of time on admin work — scheduling meetings, setting up

Customer Relationship Management (CRM) software is, in its simplest form, a tool that enables you to more effectively and intelligently manage your business interactions with leads and customers. While previously it centered around managing your contacts, nowadays, you can take full advantage of a comprehensive system that empowers your employees to best serve customers through

What is sales enablement? How does it really affect your business? As CRM specialists, StormSpace can advise you on a bespoke sales enablement programme that will help you grow your business, but first, let’s unpack what this all means.  Sales enablement is a business strategy that incorporates relevant tools, information, and training aimed at equipping

7 Features to Boost Your Business  In our current digital landscape, effective prospecting resources are perhaps the single most significant component that will optimise your business presence.  In a sentence, LinkedIn’s Sales Navigator references a super-safe, cloud-based, intelligent, social selling, and relationship-building software tool. It is a robust vehicle that you can depend on. Never

One of the undeniable effects of a global pandemic is the proliferation of remote teams made up of millions who were forced to work from home. Many remained remote workers even when restrictions were relaxed. Remote working has been welcomed by many, establishing a better work/life balance for some. However, it brings along a new

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