Any business worth their salt understands the innate value of a good Customer Relationship Management (CRM) tool. As the name suggests, these smart systems grant you next-level business development and customer service benefits, creating a stable business and repeat custom from a happy fan base.  

Mobile CRM is the logical evolution of this concept.

We’d like to touch on just three of the many reasons for implementing a mobile CRM system in your business to highlight the latent power behind this tool. 

We’re All on Mobile

Statcounter shares the latest device use as of March 2021. Globally, mobile usage is sitting at 54.25% compared to desktop at 42.9%, with tablets making up the difference at 2.85%.

The ever-expanding innovations in smartphones, faster mobile networks, and enhanced online security allow your team access to real-time client information no matter where they are. Of course, the occurrences of the past year have scattered employees considerably and more companies are accepting that a flexible work arrangement is the way forward.

Logically, this points to a cloud-based CRM solution allowing employees access to the same information no matter where they are or when they need it. A mobile CRM serves to connect your team as they can input and view all information from anywhere, offering a seamless solution to communicate with valuable leads and clients and manage workflow on the go. 

More Productive Employees

Instant access to accurate, real-time data gives your team exactly what they need to meet client expectations and solve queries immediately. 

Historically though, it’s been an uphill struggle for some businesses to change their long-established systems and switch to a CRM tool. More than 90% of companies with more than 11 employees have implemented a CRM system, but the usage has been sporadic. 

However, with more streamlined online processes and remote working, the benefits of a carefully chosen mobile CRM system are becoming clearer to obstinate teams. Yet, having the ability to solve time-sensitive queries, deal with sales requests, and manage complaints will certainly boost their confidence and performance.

CRM tracking tools are another way to increase staff productivity. A transparent snapshot of all activities clearly highlights key performance statistics in the team which in turn, encourages team participation and hopefully, a little friendly competition. 

Better Conversion Rates

It’s a fact that a potential client who enjoys great service is more likely to convert. No argument there. 

If you still aren’t convinced of the monetary benefits of CRM tools, we invite you to consider some of these statistics from Small Biz Genius.

• Companies that use CRM successfully have improved sales by 29%.
• By using CRM, customer retention and satisfaction rates increase by 47%.
• Conversion rates can rise by up to 300% using CRM.
• Customers spend between 20% and 40% more if they’re engaged by a company using CRM, 2017 data shows.
• 2014 data indicates that the ROI for CRM is $8.71 per $1 spent
• Only 22% of companies using non-mobile CRM meet their sales quotas compared to 65% of those that use mobile CRM systems.

Better customer service equals better business. 

A report from Walker summarises this thought in no uncertain terms. 

“Changes such as the explosion of digital, the empowered customer, and the acceleration of innovation are having a profound impact on customer expectations.

“The customer of 2020 will be more informed and in charge of the experience they receive. They will expect companies to know their individual needs and personalize the experience Immediate resolution will not be fast enough as customers will expect companies to proactively address their current and future needs.”

Getting Started with Mobile CRM

Remote teams, a competitive economic climate, and increasing client expectations mean that a mobile strategy is no longer a nice-to-have when it comes to customer relationship management.  

There is an important caveat that businesses need to accept though, before implementing any mobile CRM for their organisation: a CRM tool is just that — a tool. It will only be worth the time and money spent on it if you have the right system, internal buy-in, and a clear business strategy in place. 

That’s where we come in. 

Starting with a Growth Strategy and CRM process audit we assist you in getting the best product and for your unique business needs.  Our team works closely with you to define your strategy, set up, and implement the most viable way forward for you and your team. 

Please book a discovery call with our CRM expert Louise Medve, who can help guide you through any questions you may have.

Call: 0800 689 0837
Email: louise@stormspace.co.uk