One of the best drivers for success relies on an approach we’ve all heard about. It happens when Marketing, Business Development & Sales work in harmony. Simply put, when your efforts are aligned, your prospects will be more likely to become customers and your business will achieve more, perform better, and enjoy real gains in revenue.

Yet still, too many organisations simply don’t make marketing, business development & sales alignment a priority. Too often, these teams work in silos and not surprisingly, the revenue needle doesn’t budge. We’re here to help you change that.

To help you refocus your priorities, we went ahead and rounded up 7 eye-watering statistics to get your Marketing, Business Development & Sales teams in line and on track.

1. 50% of Business Development & Sales time is wasted on Poor Prospects.

Are your business development & sales teams prioritising leads? Are they doing it effectively? Be sure you’re integrating marketing strategies that help sales people focus their energy on leads with the most potential. Lead scoring, for example, is a tried-and-true methodology that sets up sales for even greater success. 

2. 3 in 4 Companies say their Marketing, BD & Sales teams are either “Misaligned” or “Rarely Aligned.” 

With about three-quarters of your competitors getting it wrong, this opens the door to opportunity among those who get it right! Superior sales & marketing alignment can very well give your business a competitive edge in the B2B marketplace. 

3. “Tightly Aligned” companies achieve 24% faster Revenue Growth and 27% faster Profit Growth.

Sales and marketing alignment is invariably tied to revenue, and therefore, profits. A collaborative approach creates more strategic, efficient marketing campaigns that result in more deals, more revenue, and accelerated growth for companies. 

4. Misalignment between Marketing, BD & Sales costs B2B companies up to 30% or more of revenue loss annually.

Here again, we see that the link between sales and marketing alignment and revenue is indisputable. 

5. 35-50% of New Customers go to Businesses that Respond first.

Are you responding to leads within 40 hours (which is known to be the approximate average lead response time)? Research shows that being well above average will put your sales team at a distinct advantage. In fact, HubSpot recommends the best response time is actually about 10 minutes! If speedy response times are not a priority for you, they should be. There are a number of marketing tools (for example, chat bots) that can be extremely effective in helping teams achieve this goal. 

6. Marketing, BD & Sales alignment helps Businesses become 67% Better at Closing Deals.

Stop for a moment and think about this one before moving to the next point. 67% IS HUGE. Any tactic that will supercharge your sales team to this extent needs no further explanation. 

7. 65% of Business Development & Sales People say they can’t find Content to Send to Prospects.

Building on the point above, the inability to access and leverage the right resources at the right time for prospects is a huge miss. A collaborative approach, however, means business development & salespeople can work with marketing right from the start, actually helping to inform the creation of marketing resources. With this level of involvement, your people will know exactly which resources exist and can pull from as needed throughout the sales process. 

(Sources: Hubspot, Marketo, Accenture & Reachforce)

Contact StormSPACE for your complimentary Discovery Session today. https://www.stormspace.co.uk/hello/